Wellness can be a brand’s strongest signature, not just an amenity. Explore how leading hotels & resorts choose which concepts to back, scale across portfolios, and turn into brand-defining experiences that drive investment, higher ADR, loyalty, and repeat stays.
Session Topics:
Scaling
Revenue Diversification
Longevity
Time:
11:30AM - 12:30AM
Agenda Track No.:
Track 10
Session Type:
General Session (Presentation)