Understanding the payer mindset, what is valuable in women’s healthcare innovation.
Defining clinical outcomes, cost containment, and population impact.
Determining Evidence for Adoption & Reimbursement, what is ‘gold standard data’.
Case examples of evidence that moved the needle, RWE, and how to avoid common mistakes
Karolina Löfqvist
Omid Toloui
Laura Herrera Scott
Laura Herrera Scott, MD, is the Vice President and Chief Medical Officer (CMO) of CareFirst BlueCross BlueShield (CareFirst), one of the nation’s largest not-for-profit healthcare organizations. In this role, Dr. Herrera Scott leads CareFirst’s physician, inpatient management and healthcare policy teams, supporting efforts to achieve excellence in healthcare affordability, quality and accessibility through innovative initiatives to improve the health of CareFirst’s members and the communities it serves.
Dr. Herrera Scott brings more than 20 years of clinical and strategic leadership experience across the healthcare industry. Most recently, she served as Secretary of the Maryland Department of Health, where she led several large-scale initiatives, including maintaining coverage for more than 1.6 million Marylanders during the post-pandemic Medicaid redetermination process and advancing legislation to protect women’s health and improve healthcare access statewide.