PANEL: Customer Centricity - Powering the Animal Health Value Chain

Customer centricity is more than a strategy - it’s a mindset that shapes how the animal health industry engages across the value chain. From manufacturers and distributors to clinics and pet parents, placing the customer at the centre is essential in creating sustainable growth. This panel will bring together senior leaders to discuss how customer expectations are evolving and what it takes to align global business models around those needs to deliver impact across the animal health value chain.