Annabel Norman
Liz Allison
Liz Allison is the CEO of Tricoci, a modern beauty enterprise built around three distinct business units: Salon & Spa, MedSpa, and CPG Brand Incubation. Each business draws on Tricoci’s professional legacy while scaling through its own focused growth strategy.
With more than 20 years of experience transforming and scaling consumer businesses across beauty, retail, and wellness, Liz has held executive leadership roles at Milan Laser Hair Removal, Neiman Marcus Group, and JCPenney.
Since joining Tricoci in 2023, Liz has helped accelerate the brand’s evolution through talent investment, service expansion, the launch of Tricoci MedSpa, and the development of Nutrire, the company’s salon-born, science-backed haircare brand.
Liz holds a degree in accounting from the University of Iowa, has served on multiple advisory and organizational boards, and actively mentors rising female leaders in service, retail, and CPG.