Digital strategies that were once on the back bench for many fitness businesses have been accelerated and thrust into action by COVID. This has inevitably driven a surge in demand for at-home equipment and fit-tech solutions, as well as the need to provide engaging, professionally streamed fitness content.  As a result those set-up to provide on-demand or at-home fit-tech solutions have seen sales more than double in some cases. Some gyms have quickly pivoted into digital and some are still determining how they can professionalize (and monetize) their digital offering. With some gyms set to reopen over the next few months, there are further anticipated shifts in the composition of the market and only time will tell how customers will respond and change how they spend on their fitness.So what does the fitness at-home opportunity mean for different players in the eco-system, and how will it shake up innovation in the offerings from traditional gyms, boutiques, fit-tech companies?Need answers? Join us for free on the 30th June 2020 for FITNESS CONNECT.