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Ensure your beauty formulations are shelf-ready, going beyond efficacy to encompass crucial certifications and testing. Discover how to confidently position your products and craft compelling, marketable claims that augment your brand value with retailers and consumers alike.

Product Innovation & Development
eCommerce & Retail
Legal & IP

Author:

Andrew Koenig

Senior Technical Advisor, R&D & Regulatory
Goodkind Co.
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Andrew Koenig

Senior Technical Advisor, R&D & Regulatory
Goodkind Co.

Author:

Romain Gaillard

Founder & CEO
The Detox Market

Romain is the founder and CEO of The Detox Market. In 2010, he opened The Detox Market on Abbot Kinney in Venice, CA, as a collaborative, short-term pop-up shop aimed at providing education regarding the benefits of green beauty while also exposing consumers to hard-to-find eco-friendly brands. After the positive response and several more pop-ups, he opened the West Hollywood flagship in 2011. As one of the first purveyors of natural beauty products, Romain’s focus has always been discovering and incubating new brands and showcasing the brand founders’ stories, which reflect his own passion for offering non-toxic beauty choices. Now North America’s leader in green beauty, The Detox Market has since expanded to seven locations throughout Los Angeles, Toronto, and New York City, as well as several Beauty Corners in partnership with Café Gratitude, the plant-based restaurants in CA. The demand for the best in green beauty has also made the ecommerce shop www.thedetoxmarket.com a thriving platform, shipping worldwide.

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Romain Gaillard

Founder & CEO
The Detox Market

Romain is the founder and CEO of The Detox Market. In 2010, he opened The Detox Market on Abbot Kinney in Venice, CA, as a collaborative, short-term pop-up shop aimed at providing education regarding the benefits of green beauty while also exposing consumers to hard-to-find eco-friendly brands. After the positive response and several more pop-ups, he opened the West Hollywood flagship in 2011. As one of the first purveyors of natural beauty products, Romain’s focus has always been discovering and incubating new brands and showcasing the brand founders’ stories, which reflect his own passion for offering non-toxic beauty choices. Now North America’s leader in green beauty, The Detox Market has since expanded to seven locations throughout Los Angeles, Toronto, and New York City, as well as several Beauty Corners in partnership with Café Gratitude, the plant-based restaurants in CA. The demand for the best in green beauty has also made the ecommerce shop www.thedetoxmarket.com a thriving platform, shipping worldwide.

Author:

Alison Kohlenstein

Vice President, Merchandising - Private Label
Ulta Beauty

Alison Kohlenstein serves as Vice President of Merchandising, Private Label Brands for Ulta Beauty. In her role, she leads a team focused on the development, execution, and growth strategy for the company’s owned brand portfolio.

Since joining the company in 2021, Alison has driven the long-term strategy for the owned brand portfolio, which includes makeup, skincare, bodycare, sun, and wellness. She led the strategic transformation of Ulta Beauty Collection—aligning it with the Conscious Beauty program through certified clean ingredients, cruelty-free formulations, and significant advancements in sustainable packaging—and continues to guide its evolution and positioning for long-term growth.

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Alison Kohlenstein

Vice President, Merchandising - Private Label
Ulta Beauty

Alison Kohlenstein serves as Vice President of Merchandising, Private Label Brands for Ulta Beauty. In her role, she leads a team focused on the development, execution, and growth strategy for the company’s owned brand portfolio.

Since joining the company in 2021, Alison has driven the long-term strategy for the owned brand portfolio, which includes makeup, skincare, bodycare, sun, and wellness. She led the strategic transformation of Ulta Beauty Collection—aligning it with the Conscious Beauty program through certified clean ingredients, cruelty-free formulations, and significant advancements in sustainable packaging—and continues to guide its evolution and positioning for long-term growth.

Neurocosmetics represent a transformative shift in skincare, merging neuroscience, emotional health, and beauty innovation. By leveraging the skin-brain connection, these formulations use clinically tested, emotion-responsive ingredients to influence mood, stress response, and overall well-being. This approach goes beyond aesthetics—targeting longevity, neurological health, and emotional resonance. By tapping into emotional wellness, neurocosmetics open new doors for innovation, consumer engagement, and brand differentiation.

Product Innovation & Development
Future Trends & Market Intelligence

Author:

Anne Young

Technical Business Development Manager
Croda

Anne is currently the Technical Business Development Manager at Croda, Inc where she is responsible for identifying and driving strategic growth opportunities for Beauty Actives, leading customer engagement across North America, and translating technical insights into impactful commercial strategies. She has a wide range of experience in the beauty and personal care industry, with expertise in product development, technical sales, and global business development. She holds a Ph.D. in Chemistry from New York University, where she focused on peptide research. Anne has held strategic roles at BioCogent, BASF, Expanscience Laboratoires, L’Oréal, & J&J driving innovation and commercial growth across diverse markets.

... read more

Anne Young

Technical Business Development Manager
Croda

Anne is currently the Technical Business Development Manager at Croda, Inc where she is responsible for identifying and driving strategic growth opportunities for Beauty Actives, leading customer engagement across North America, and translating technical insights into impactful commercial strategies. She has a wide range of experience in the beauty and personal care industry, with expertise in product development, technical sales, and global business development. She holds a Ph.D. in Chemistry from New York University, where she focused on peptide research. Anne has held strategic roles at BioCogent, BASF, Expanscience Laboratoires, L’Oréal, & J&J driving innovation and commercial growth across diverse markets.

Unlock the secrets to eCommerce success! Discover how to attract customers, boost conversions, and build lasting brand loyalty.

From AI-driven personalization to social commerce and omnichannel growth, discover the strategies top beauty brands use to scale and thrive online.

Marketing & Consumer Engagement
eCommerce & Retail

Author:

Michelle Miller

CMO
VEGAMOUR

Michelle Miller is an award-winning CMO passionate about building culturally iconic brands, driving rapid growth, and fostering global communities. With deep expertise in digital, social, and the creator economy, she thrives at the intersection of beauty, innovation, and culture.

Michelle has had the privilege of shaping transformative moments in beauty—Too Faced during its Estée Lauder acquisition, Kosas redefining clean beauty, and most recently, K18, where they pioneered biotech haircare. K18 became the #1 haircare brand on social media, earned 25 billion TikTok views and 50+ awards, and was acquired by Unilever Prestige.

Now, as the CMO of Vegamour, Michelle is leading the charge to build the #1 plant-powered hair growth & longevity brand, redefining hair wellness with innovation, authenticity, and community at its core.

... read more

Michelle Miller

CMO
VEGAMOUR

Michelle Miller is an award-winning CMO passionate about building culturally iconic brands, driving rapid growth, and fostering global communities. With deep expertise in digital, social, and the creator economy, she thrives at the intersection of beauty, innovation, and culture.

Michelle has had the privilege of shaping transformative moments in beauty—Too Faced during its Estée Lauder acquisition, Kosas redefining clean beauty, and most recently, K18, where they pioneered biotech haircare. K18 became the #1 haircare brand on social media, earned 25 billion TikTok views and 50+ awards, and was acquired by Unilever Prestige.

Now, as the CMO of Vegamour, Michelle is leading the charge to build the #1 plant-powered hair growth & longevity brand, redefining hair wellness with innovation, authenticity, and community at its core.

Author:

Jeremy Lowenstein

CMO
Milani Cosmetics

Jeremy Lowenstein, Chief Marketing Officer at Milani Cosmetics, is a seasoned consumer product marketing executive with proficiencies in brand building, digital and traditional communication strategy along with content development, upstream innovation, globalization, turnarounds, and integration. He is a trusted organizational leader with the ability to build and sustain high performing teams along with a strong global network of cross-functional partners to influence change and decision making with executive leadership teams. With a tenure spanning over two decades at companies such as Estee Lauder Inc., Coty Inc., Kopari Beauty, MeUndies and Milani Cosmetics - Jeremy Lowenstein has earned ever greater levels of responsibility—starting with his first role, in men's grooming and hair care at Aveda, followed by the fragrance division at Coty, up to his role at Sally Hansen, where he served as Vice President, Global Marketing and Product Development. Since then, he's held three Chief Marketing Officer roles at both founder-led and private equity owned brands including his current at LA-based Milani Cosmetics. Jeremy has extensive experience in brand marketing, innovation, optimization, globalization and brand turnaround and transformation.

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Jeremy Lowenstein

CMO
Milani Cosmetics

Jeremy Lowenstein, Chief Marketing Officer at Milani Cosmetics, is a seasoned consumer product marketing executive with proficiencies in brand building, digital and traditional communication strategy along with content development, upstream innovation, globalization, turnarounds, and integration. He is a trusted organizational leader with the ability to build and sustain high performing teams along with a strong global network of cross-functional partners to influence change and decision making with executive leadership teams. With a tenure spanning over two decades at companies such as Estee Lauder Inc., Coty Inc., Kopari Beauty, MeUndies and Milani Cosmetics - Jeremy Lowenstein has earned ever greater levels of responsibility—starting with his first role, in men's grooming and hair care at Aveda, followed by the fragrance division at Coty, up to his role at Sally Hansen, where he served as Vice President, Global Marketing and Product Development. Since then, he's held three Chief Marketing Officer roles at both founder-led and private equity owned brands including his current at LA-based Milani Cosmetics. Jeremy has extensive experience in brand marketing, innovation, optimization, globalization and brand turnaround and transformation.

Author:

Sean Henry

Co-founder and CEO
Stord

Sean is the co-founder and CEO of Stord. Having experienced the antiquated and disconnected systems of fulfillment and consumer experience first-hand, when both running e-commerce businesses and working at an automotive manufacturer in Germany, Sean founded Stord in 2015 with Jacob Boudreau. Stord levels the playing field for brands of all sizes empowering them with the commerce enablement tools needed to provide a world-class consumer experience at scale. Sean attended Georgia Tech prior to founding Stord, and has since been recognized as a Thiel Fellow, in the 2019 Forbes’ 30 under 30 list, and in 2021 by Forbes as the youngest CEO of a $1B+ company.

 

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Sean Henry

Co-founder and CEO
Stord

Sean is the co-founder and CEO of Stord. Having experienced the antiquated and disconnected systems of fulfillment and consumer experience first-hand, when both running e-commerce businesses and working at an automotive manufacturer in Germany, Sean founded Stord in 2015 with Jacob Boudreau. Stord levels the playing field for brands of all sizes empowering them with the commerce enablement tools needed to provide a world-class consumer experience at scale. Sean attended Georgia Tech prior to founding Stord, and has since been recognized as a Thiel Fellow, in the 2019 Forbes’ 30 under 30 list, and in 2021 by Forbes as the youngest CEO of a $1B+ company.

 

Author:

Ashu Dubey

Founder & CEO
Alhena AI

Ashu Dubey is the Founder & CEO of Alhena AI, a leader in AI-powered CX solutions for modern retail brands. With a background in both technology and growth strategy, he has been at the forefront of shaping how e-commerce businesses leverage AI to drive revenue, elevate customer satisfaction, and unlock operational efficiency.
A top voice on the intersection of AI and customer experience, Ashu brings a pragmatic yet visionary lens to the fast-evolving CX automation landscape. Ashu is a vocal advocate of solutions that are not just intelligent, but also brand-aligned, measurable, and human-like.

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Ashu Dubey

Founder & CEO
Alhena AI

Ashu Dubey is the Founder & CEO of Alhena AI, a leader in AI-powered CX solutions for modern retail brands. With a background in both technology and growth strategy, he has been at the forefront of shaping how e-commerce businesses leverage AI to drive revenue, elevate customer satisfaction, and unlock operational efficiency.
A top voice on the intersection of AI and customer experience, Ashu brings a pragmatic yet visionary lens to the fast-evolving CX automation landscape. Ashu is a vocal advocate of solutions that are not just intelligent, but also brand-aligned, measurable, and human-like.

Author:

Hugo Borensztein

Co-Founder & CEO
Omi

Hugo Borensztein is the Co-Founder & CEO of Omi, the Virtual Photo Studio used by leading beauty and CPG brands to scale content creation with AI and 3D. Before Omi, he led operations at Meta, where he witnessed firsthand the growing demand for scalable digital content.

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Hugo Borensztein

Co-Founder & CEO
Omi

Hugo Borensztein is the Co-Founder & CEO of Omi, the Virtual Photo Studio used by leading beauty and CPG brands to scale content creation with AI and 3D. Before Omi, he led operations at Meta, where he witnessed firsthand the growing demand for scalable digital content.

Level up your ROI with engaging, authentic, long-term creator partnerships. Uncover the framework for budget allocation, best practice, and measurable impact to leverage viral moments and amplify brand advocacy.

Marketing & Consumer Engagement
Growth & Scaling Strategies
eCommerce & Retail

Author:

Julian Reis

Founder & CEO
SuperOrdinary
... read more

Julian Reis

Founder & CEO
SuperOrdinary

Author:

Juliette Tang

President
ONE/SIZE Beauty

Juliette Tang is the President of ONE/SIZE by Patrick Starrr, a brand dedicated to giving a voice to the unseen and unheard and the fastest-growing makeup brand at Sephora North America. Since joining in January 2023, she has focused on enhancing digital innovation, strengthening operations, and driving thoughtful growth.

With a background in digital-first beauty, Juliette has spent her career helping brands scale, build strong eCommerce foundations, and connect with consumers in meaningful ways. Before ONE/SIZE, she was Vice President of Global eCommerce at Huda Beauty, leading international eCommerce for Huda Beauty and Kayali Fragrances. She has also held leadership roles at NYX Professional Makeup (L’Oréal) and Zevia, where she contributed to the brand’s digital expansion and IPO. Earlier in her career, she worked in social media strategy at Zoosk and started her journey in technology at Google.

... read more

Juliette Tang

President
ONE/SIZE Beauty

Juliette Tang is the President of ONE/SIZE by Patrick Starrr, a brand dedicated to giving a voice to the unseen and unheard and the fastest-growing makeup brand at Sephora North America. Since joining in January 2023, she has focused on enhancing digital innovation, strengthening operations, and driving thoughtful growth.

With a background in digital-first beauty, Juliette has spent her career helping brands scale, build strong eCommerce foundations, and connect with consumers in meaningful ways. Before ONE/SIZE, she was Vice President of Global eCommerce at Huda Beauty, leading international eCommerce for Huda Beauty and Kayali Fragrances. She has also held leadership roles at NYX Professional Makeup (L’Oréal) and Zevia, where she contributed to the brand’s digital expansion and IPO. Earlier in her career, she worked in social media strategy at Zoosk and started her journey in technology at Google.

Author:

Patrick O'Keefe

Chief Integrated Marketing Officer
e.l.f beauty

A true digital and experiential disrupter, Patrick has spent the past 15+ years in the beauty industry focused on bringing brands to life with an integrated approach through Digital, Paid Media, Data Driven Marketing, Social, Influencer and Retail Partnerships. He joined the e.l.f. Beauty team in September 2019, where he brought his deep expertise to create the Integrated Marketing Communication team. Patrick is tasked with driving seamless integration and bullet proof brand consistency across all paid media, social media, influencer marketing and public relations for all brands in the e.l.f. Beauty portfolio. He is an integral part of the go-to-market strategy and helps lead the marketing efforts to explore new frontiers. Prior to e.l.f., Patrick was the Vice President of Integrated Consumer Communications at L’Oréal working on the Matrix and Biolage brands and driving results in the haircare and color categories. He also previously worked at Shiseido and supported hairdressers, makeup artists, nail techs and estheticians with the largest association management firm in the United States building their experiential marketing programs. Before the beauty industry, he worked at Walt Disney World and served in the United States Air Force. 

... read more

Patrick O'Keefe

Chief Integrated Marketing Officer
e.l.f beauty

A true digital and experiential disrupter, Patrick has spent the past 15+ years in the beauty industry focused on bringing brands to life with an integrated approach through Digital, Paid Media, Data Driven Marketing, Social, Influencer and Retail Partnerships. He joined the e.l.f. Beauty team in September 2019, where he brought his deep expertise to create the Integrated Marketing Communication team. Patrick is tasked with driving seamless integration and bullet proof brand consistency across all paid media, social media, influencer marketing and public relations for all brands in the e.l.f. Beauty portfolio. He is an integral part of the go-to-market strategy and helps lead the marketing efforts to explore new frontiers. Prior to e.l.f., Patrick was the Vice President of Integrated Consumer Communications at L’Oréal working on the Matrix and Biolage brands and driving results in the haircare and color categories. He also previously worked at Shiseido and supported hairdressers, makeup artists, nail techs and estheticians with the largest association management firm in the United States building their experiential marketing programs. Before the beauty industry, he worked at Walt Disney World and served in the United States Air Force. 

Author:

Raye Boyce

Beauty and Lifestyle Creator
@ItsMyRayeRaye

RAYE BOYCE, known as ItsMyRayeRaye, is a leading beauty influencer, entrepreneur, and dedicated mother based in Los Angeles, CA. She rose to prominence on YouTube with her engaging beauty reviews, makeup tutorials, and relatable vlogs, amassing a substantial and loyal following.

As a top beauty influencer, Raye has collaborated with today’s top brands and launched successful product collaborations that highlight her commitment to inclusivity and representation. Raye’s makeup product line with Colourpop Cosmetics and BH cosmetics, and a hair extension partnership with INH have all sold out in just a few days. Her entrepreneurial spirit shines through in her ability to create and market beauty products that resonate with a diverse audience.

Beyond her professional achievements, Raye is a devoted mother who balances her career with her family life. She uses her platform to advocate for self-love, inspiring her followers to embrace their unique beauty and confidence. Raye stands out not only for her professional success but also for her ability to connect with and uplift others, making her a true icon in the beauty community.

... read more

Raye Boyce

Beauty and Lifestyle Creator
@ItsMyRayeRaye

RAYE BOYCE, known as ItsMyRayeRaye, is a leading beauty influencer, entrepreneur, and dedicated mother based in Los Angeles, CA. She rose to prominence on YouTube with her engaging beauty reviews, makeup tutorials, and relatable vlogs, amassing a substantial and loyal following.

As a top beauty influencer, Raye has collaborated with today’s top brands and launched successful product collaborations that highlight her commitment to inclusivity and representation. Raye’s makeup product line with Colourpop Cosmetics and BH cosmetics, and a hair extension partnership with INH have all sold out in just a few days. Her entrepreneurial spirit shines through in her ability to create and market beauty products that resonate with a diverse audience.

Beyond her professional achievements, Raye is a devoted mother who balances her career with her family life. She uses her platform to advocate for self-love, inspiring her followers to embrace their unique beauty and confidence. Raye stands out not only for her professional success but also for her ability to connect with and uplift others, making her a true icon in the beauty community.

Author:

Anders Bill

Co-founder/CPO
Superfiliate

Anders is the Cofounder and CPO of Superfiliate.com - the fastest growing platform for creator marketing. Superfiliate is the home for all aspects of your creator marketing: across affiliate, upfront influencer programs and creator-led advertising. Anders and his team have direct partnerships and integrations with Meta, Shopify, YouTube and TikTok to help some of the top ecommerce brands like AG1, Glamnetic, Armra, Clearstem and so many more run their creator marketing at scale

... read more

Anders Bill

Co-founder/CPO
Superfiliate

Anders is the Cofounder and CPO of Superfiliate.com - the fastest growing platform for creator marketing. Superfiliate is the home for all aspects of your creator marketing: across affiliate, upfront influencer programs and creator-led advertising. Anders and his team have direct partnerships and integrations with Meta, Shopify, YouTube and TikTok to help some of the top ecommerce brands like AG1, Glamnetic, Armra, Clearstem and so many more run their creator marketing at scale

Rising shipping costs and unpredictable sourcing are squeezing e-commerce beauty margins. Learn the secrets to brand resilience by building a diverse online supply chain, optimizing your logistics, and leveraging data to mitigate risks and protect your profitability.

Operational Excellence & Supply Chain
Growth & Scaling Strategies

Author:

Nadine Tapia

President
Latinas in Beauty
... read more

Nadine Tapia

President
Latinas in Beauty

Author:

Irene Scharmack

CEO
Quick Box Fulfilment
... read more

Irene Scharmack

CEO
Quick Box Fulfilment

Author:

Aaron Hoag

COO
Goop

Aaron Hoag is a globally minded operations and supply chain executive with a proven track record of achieving business growth through critical operational strategies. As COO at Goop since 2024, he brings extensive executive and direct operational management experience, balancing strategic planning with tactical execution.

Aaron's expertise lies in solving complex problems and managing relationships across international, multicultural environments. Having lived overseas and traveled to over 25 countries, he is also multi-lingual in Cantonese, Mandarin, and some Thai. Prior to Goop, he held key roles at Kendo Brands, Hatch Beauty, and Perricone MD.

... read more

Aaron Hoag

COO
Goop

Aaron Hoag is a globally minded operations and supply chain executive with a proven track record of achieving business growth through critical operational strategies. As COO at Goop since 2024, he brings extensive executive and direct operational management experience, balancing strategic planning with tactical execution.

Aaron's expertise lies in solving complex problems and managing relationships across international, multicultural environments. Having lived overseas and traveled to over 25 countries, he is also multi-lingual in Cantonese, Mandarin, and some Thai. Prior to Goop, he held key roles at Kendo Brands, Hatch Beauty, and Perricone MD.

Prepare your brand for the future of beauty retail – from brick to click and beyond. Scale smarter by optimizing e-commerce, blending digital and physical touchpoints, and leveraging the power of experiential retail for a future-ready strategy that will amplify your growth. 

eCommerce & Retail
Future Trends & Market Intelligence
Growth & Scaling Strategies

Author:

Marissa Galante Frank

Fashion Director, Accessories and Beauty
Bloomingdales

Marissa Galante Frank is the Fashion Director for Accessories & Beauty at Bloomingdale's, overseeing handbags, shoes, fine jewelry, watches, fashion accessories and beauty.  In her role, Marissa drives the Bloomingdale’s vision for the trends shoppers can expect each season in-store and online. She collaborates across departments to develop exclusive merchandise for Bloomingdale’s private brands, and translate trends into a one-of-kind accessories and beauty assortment, spanning emerging and established brands.

... read more

Marissa Galante Frank

Fashion Director, Accessories and Beauty
Bloomingdales

Marissa Galante Frank is the Fashion Director for Accessories & Beauty at Bloomingdale's, overseeing handbags, shoes, fine jewelry, watches, fashion accessories and beauty.  In her role, Marissa drives the Bloomingdale’s vision for the trends shoppers can expect each season in-store and online. She collaborates across departments to develop exclusive merchandise for Bloomingdale’s private brands, and translate trends into a one-of-kind accessories and beauty assortment, spanning emerging and established brands.

Author:

Paula Floyd

Founder & CEO
Headkount Inc
... read more

Paula Floyd

Founder & CEO
Headkount Inc

Author:

Sheena Zadeh

Founder
Kosas
... read more

Sheena Zadeh

Founder
Kosas

Author:

Kevin Wong

Vice President of Merchandising for Beauty
Target
... read more

Kevin Wong

Vice President of Merchandising for Beauty
Target

From Korean skincare breakthroughs to viral mascara hacks, modern beauty routines are shaped more by social feeds than store shelves. In this conversation, join a panel of industry experts as they explore the top trends defining the future of beauty. Hear how leading brands are converting buzz into business and walk away with practical insights on keeping pace with this generation of beauty consumers and the next.

Future Trends & Market Intelligence
Marketing & Consumer Engagement

Author:

Riku Laitasalo

VP Client Services
Pacvue

I am a seasoned retail professional with extensive experience on the brand, agency, and technology sides of the industry. Specializing in eCommerce and retail media, I currently lead the Client Services team at Pacvue to deliver sustainable and scalable growth for our clients. My diverse background in technology, finance, and retail, along with direct hands-on experience working with large brands enables me to lead our organization to deliver tailored solutions that meet diverse business needs in a continually dynamic retail environment. While my specialty is CPG and eCommerce, I have managed brands across numerous categories throughout both online and brick & mortar channels in the broader retail landscape.

... read more

Riku Laitasalo

VP Client Services
Pacvue

I am a seasoned retail professional with extensive experience on the brand, agency, and technology sides of the industry. Specializing in eCommerce and retail media, I currently lead the Client Services team at Pacvue to deliver sustainable and scalable growth for our clients. My diverse background in technology, finance, and retail, along with direct hands-on experience working with large brands enables me to lead our organization to deliver tailored solutions that meet diverse business needs in a continually dynamic retail environment. While my specialty is CPG and eCommerce, I have managed brands across numerous categories throughout both online and brick & mortar channels in the broader retail landscape.