Morning Plenary: Provoking Vision and Urgency
Structured for pet execs keen to anticipate the pet parent of tomorrow and recalibrate around next-gen expectations.

Poppy Howard-Wall

Camilla Bünner Kruse
Pet Connect USA 2025 Agenda
Selected by the insights team at Pet Connect the Next 25 is comprised of the start and scale up founders to know and watch as they begin to put their print on the pet industry.
This high-promise group poised to disrupt have that special something that breaks through the noise and gains commercial traction.
We celebrate them on the eve of the summit.
Tractive
Website: https://www.tractive.com
Tractive has been working for the safety and well-being of dogs & cats worldwide since 2012. The passion for our four-legged friends, animal expertise and collaboration with pet experts have made Tractive the global market leader in GPS tracking for pets.
With the Tractive GPS app, you can not only keep tabs on the location of your furry friend, but you can also monitor their health and wellbeing with the Wellness Monitoring feature. It combines sleep, activity levels and other insights to give you a picture of your pet’s wellbeing and fitness. That way, you can track changes and keep them in good health.
Millions of pet parents around the globe trust Tractive to follow their cat or dog’s every step - no matter how far they go - and always know they’re safe and sound.
Teletails
Website: https://www.teletails.com/
TeleTails offers the first comprehensive suite of white-label veterinary telehealth and AI solutions designed to help innovative pet care companies attract, delight, and retain their customers.
Serving more than 1.5 million pet parents with a 9.8/10 satisfaction rating, TeleTails combines 24/7 on-demand video and chat consultations with AI-powered tools that generate valuable data insights, deepen client relationships, and improve retention and commercial outcomes. Our team of highly trained veterinary professionals delivers personalized, whole-pet care—from nutrition and behavior to chronic condition management—anytime, anywhere.
Open to all pre-day attendees — kick off Pet Connect in style with drinks, connections, and stunning views of the LA skyline.

Daniel Kolb
All present on the pre-day will have the ability to book up to six 1-2-1 meetings with investors and/or innovators present following the reverse pitch.
• Pre-Day Meetings are 20 minutes in length
• Guests will use the Swapcard event app to schedule meetings with fellow attendees.
• Access to the app will be provided 2 weeks prior to the event for attendees and 3 weeks ahead for event partners.
1.30-1.50 – Meeting 1
1.55-2.15 – Meeting 2
2.20- 2.40 – Meeting 3
2.45-3.05 – Meeting 4
3.10-3.30 – Meeting 5
3.35-3.55 – Meeting 6
4.00-4.20 – Meeting 7
4.25-4.45 – Meeting 8
A successful exit is built into business foundations from day one.
Discover how to optimize growth, strengthen your business fundamentals, and position your company to attract top buyers and maximize returns when it’s time to sell.
Are you marketing to a myth?
Designed to give founders a cheat sheet for defining their true customer and where revenue can truly be generated.
This session decodes emotional drivers, pinpoints effective influencer channels, and helps you leverage in-clinic advocates effectively.
Sharpen your positioning, validate product–market fit, and build traction that converts.











